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IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
CHAPTER ONE INTRODUCTION 1.1 Background to the Study A Firm having carried out some researches and found out what the buyers want, specifications and requirements converts these findings into product concepts and lastly into goods and services that can satisfy these identified wants, in […]
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GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising in TV and magazines, depicting products of various shapes and sizes, prices of […]
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EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS IN EDUCATIONAL SECTOR
CHAPTER ONE 1.0 INTRODUCTION/BACKGROUND OF THE STUDY Marketing of service products can be traced back to the 18′1‘ century when Jean Baptise Say rejected Adam Smith’s notion that immaterial products ate not wealth because they were not susceptible of conservation. Jean Baptize argued that activities […]
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EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR. A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE
CHAPTER ONE INTRODUCTION Advertising is as diverse as less marking parent it occupies a very high position in the marketing configuration advertising is one of the sub-elements of the promotion element of the marketing mix of product, price, promotion and please it is subsumed in […]
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EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE [A CASE OF CRUSH ROCK COMPANY ISHIAGU]
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have […]
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EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of […]
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EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI)
CHAPTER ONE INTRODUCTION: A brief review of the trend of sales force motivation campaign in Nigeria with help us to know place in proper perspective the critical and analytical position of it’s effectiveness activities of Nigeria bottling in Nigeria in several and Imo State in […]
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EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN ENUGU METROPOLIS)
CHAPTER ONE INTRODUCTION The researcher ventured into nod of literature to discover that a lot has been written In the field of effective strategic planning steps were taken to review a few selected material. These include books, conference papers, journals, magazine, newspapers and publications also […]
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AUTOMATIC IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET
CHAPTER ONE 1.0 INTRODUCTION Automation refers to the use of computers and other automated machinery for the execution of business-related tasks. Automated machinery may range from simple sensing devices to robots and other sophisticated equipment. Automation of operations may encompass the automation of a single […]
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ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNILEVER NIGERIA PLC
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because […]
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