Home / Projects (Page 17)
Projects
-
THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE STUDY OF PZ CUSSONS PLC ABA)
CHAPTER ONE INTRODUCTION: Packaging can said to be the material used to wrap or protect goods, so packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sales and use. PACKAGING BENEFITS EXPENSES: During the mid-1900, several influences contributed to […]
continue reading → -
THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)
CHAPTER ONE INTRODUCTION: Food production is geographically disposed and the task of linking the several food production centers with the consumption centers instance is critically dependent on physical distribution. According to Owen (1969:86) that the wide variety of Nigeria food would not be available without […]
continue reading → -
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)
CHAPTER ONE 1.0. INTRODUCTION: Banking in Nigeria is getting more competitive, this is because bank industries have started introducing various new products in their bank. As a result, there is tremendous increase in the number of banks which leads to competitive among them. Recently, many […]
continue reading → -
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY)
CHAPTER ONE 1.0 INTRODUCTION This chapter deals with the complete overview of this work. It is the base of this research work and portrays the background of the study, objectives, research questions, and other important sub topics. The work is centered on two main concept […]
continue reading → -
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)
CHAPTER ONE 1.0 INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which […]
continue reading → -
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE).
CHAPTER ONE 1.0 INTRODUCTION This chapter covers the introductory aspect of this project work. It discuses the effect of personal selling in the marketing performance of industrial product, the problems needed to be solved in the chapter to follow, the objectives of the study was […]
continue reading → -
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA).
CHAPTER ONE INTRODUCTION 7up plc was introduced by a Lebanese called Mr. Mohammed Elkhail as a business man, he came to Nigeria in 1926 and trade on household and Kitchen utensils. He also owned later one of the biggest transporting company in West Africa. He […]
continue reading → -
INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHAMACEUTICALS LIMITED IMO STATE)
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every business enterprise must have a good knowledge of its market, its customers, where its customers are located , what they value most, what their unsatisfied wants are, their living standards and how he can be […]
continue reading → -
IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The Nigerian economy for long has been characterized with little wonder, Nigeria is often known as a reseller market. The few manufacturing firm still operating are either muiti-national cooperation or government establishment. This scenario has adversely affected the […]
continue reading → -
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
CHAPTER ONE BACKGROUND OF THE STUDY The issue is that a financial system thrives on public confidence and the erosion of that confidence result to disintermediation thereby undermining the ability of the financial system to perform its essential role of savings mobilization. The nature of […]
continue reading →