MASS COMMUNICATION PROJECT TOPICS AND MATERIALS
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THE INFLUENCE OF THE USE OF LIBRARY SERVICES ON THE ACADEMIC PERFORMANCE OF STUDENTS IN TERTIARY INSTITUTIONS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Education is a vital process through which a country develops its human resources. This view is supported by Romanus (2013) who asserted that the main function of academic institutions in Nigeria is the development of human […]
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STUDENT PERCEPTION ON THE INTERNET AS A NEWS CHANNEL AUCHI POLYTECHNIC AS A CASE STUDY
CHAPTER ONE INTRODUCTION 1.0 Background of the Study New technologies have transformed journalistic practice in many ways around the world. Newspapers in particular are under pressure in many developed countries to adapt to technological changes as revenue dwindles and new online business models are […]
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EFFECTIVENESS OF TESTIMONIAL ADVERTISING ON THE USE OF A PRODUCT. (A STUDY OF KANU NWAKWO IN PEAK MILK ADVERTISING)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a form of mass communication that puts businesses in touch with consumers though paid, controlled, identifiable massages that try to persuade the receiver to make a specific decision towards buying a product, Bernstein (2001: […]
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EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria, like most other countries of the world, is faced with myriad social problems and crimes. The rate of violent crimes against the human person is alarming Nigeria, especially in this digital age. Human […]
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EFFECTIVE COMMUNICATION AS A TOOL FOR ENHANCING JOB PERFORMANCE
CHAPTER ONE INTRODUCTION Effective communication as a strategy for enhancing organizational performance. The word communication is derived from the Latin word communis meaning “Common” the communicator seeks to establish “commonness” with a receiver. Hence we define communication as the transmission of information and understanding through […]
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EFFECT OF OWNERSHIP PATTERN AND THE EDITORIAL CONTENT OF NIGERIA NEWSPAPER A STUDY OF THE NATIONS NEWSPAPER
CHAPTER ONE INTRODUCTION OF STUDY 1.1 BACKGROUND OF STUDY Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. In trying to understand what mass medians, lazar […]
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BROADCAST DEREGULATION AND EFFICIENT INFORMATION DISSEMINATION IN NIGERIA
CHAPTER ONE Introduction 1.1 Background of the Study The broadcast media is made up of radio and television. They are both medium for education, entertainment and advertisement. According to Oroh cited chester et al (1971,p:4) defined broadcast as the transmission of signal capable of being […]
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AN ASSESSMENT OF TELEVISION IN POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study That the mass media plays a pivotal role in the development process of a country is not a saying. The mass media is generally regarded as channels of communication that are capable of reaching heterogeneous audience simultaneously […]
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AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The mass media, most especially television has become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in […]
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AN ASSESSMENT OF READERS PERCEPTION OF THE IMPORTANCE AND ROLE OF CARTOONS IN NIGERIA NEWSPAPER (A STUDY OF VANGUARD’S MR AND MRS CARTOONS)
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. They are used to advance an opinion in funny ways and are often based on current, burning and topical issues. […]
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