MARKETING PROJECT TOPICS AND MATERIALS
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ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNILEVER NIGERIA PLC
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because […]
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AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY.
CHAPTER ONE 1.0 INTRODUCTION One of the best things that has happened to this country is the introduction of mobile Telecommunication system in the nation information industry. Before the advert of Chief Obasanjo regime in 1999. Telephone service was inform of analogue form. This analogue […]
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AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)
CHAPTER ONE 1.0 INTRODUCTION This project tends to explore the distribution strategies of ice cream firms with reference to fan milk Nig Plc Owerri. Distribution in its broader interpretation means the management of the movement of goods and material from there original sources to utilization […]
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AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC).
CHAPTER ONE INTRODUCTION Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers from marketing stand, point problems can only be anticipated identified analyzed resolved or prevented if accurate and […]
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A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATED BERWERIES PLC)
CHAPTER ONE 1.0 INTRODUCTION Looking at the topic “A study of the product distribution system in the brewery industry”. A case study of consolidated breweries plc. Breweries of the famous “33” Export large Beer. Shows that it is topical both in time and place. To […]
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A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CONSUMERS IN OWERRI MUNICIPLE COUNCIL)
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the […]
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EFFECT OF CULTURE ON MARKETING HOTEL PRODUCTS IN EDO STATE [PDF]
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Culture totally depicts the way of life style and attributes of specific group of people. It also includes the way we speak, dressing style, attitude, learning, believes, values and norms. There are many factors which affects the […]
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