CHAPTER ONE
- INTRODUCTION
Effective communication as a strategy for enhancing organizational performance. The word communication is derived from the Latin word communis meaning “Common” the communicator seeks to establish “commonness” with a receiver. Hence we define communication as the transmission of information and understanding through the use of common symbols, the common symbols may be verbal or non verbal. Gibson, Ivancevich, and Donnelly (2004).According to Hoy and Miskel (2001): they see communication as simply the process of transmitting, information from one person to another. Also, According to GRIFFIN (2003) communication is the sharing of message idea or attitudes that provide a degree of understanding between a sender and a receiver. A more accurate definition of communication can be found by looking at its original meaning. The oxford English dictionary lists the Latin root of communicate as communicare, which means. To make common to many shares according to this definition, when people communicate they express their ideas to make common to many shares. According to this definition, when people communicate they express their ideas and feelings in a way that is understandable (Common) to each of them they share information with each other person has a direct effect on the other and on subsequent comments therefore communication is the process of people sharing thoughts ideas and feelings with each other in commonly understandable ways Hamilton and Parker (2004). Jones and George (2003) stated that communication is the sharing of information between two or more individuals or groups to reach
a common understanding.